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The popularity of organic cotton has grown substantially in recent years. Consumers are increasingly worried about the environment and about harmful substances in the products they buy for themselves and their families.1 For them, organic foods and textiles are good choices, and are products for which they are willing to pay a premium. But, in return for that extra investment, consumers expect the organic products they buy to be genuine and verifiable as such.
The OEKO-TEX® Association is again making every effort to provide support in the areas of consumer protection and sustainability along the textile value creation chain in 2018.
Macy’s ( a big clothing and textile retailer chain with 888 stores in the US, Guam and Puerto Rico) state on their website that having MADE IN GREEN by OEKO-TEX® has been selected as one of the prerequisites for Macy’s suppliers.
The unique testing process measures the sun protection factor of textiles in a practice-focused and realistic manner under typical usage conditions and makes an important contribution to consumer safety.
This factsheet presents fi ndings from the global OEKO-TEX® study “The Key To Confi dence: Consumers and Textile Sustainability” that are focused on two key target audiences: Millennials and Parents of Young Children.
To celebrate its 25th Anniversary, OEKO-TEX® commissioned a global survey of consumer attitudes about textile sustainability. Please have a look at the fact sheet for more Details.
Safe in terms of human ecology and yet sustainably produced: these criteria are becoming increasingly important to consumers when buying home textiles. With MADE IN GREEN, OEKO-TEX® offers a label that transparently communicates these product qualities at a glance. Numerous home textile manufacturers of, amongst others, bed linen and terry articles are already using MADE IN GREEN and customer response is positive.
In 2018, the OEKO-TEX® Association endeavours to provide further targeted support on issues relating to consumer protection and sustainability throughout the textile value creation chain.
More than 11,000 consumers around the world voiced opinions about clothing and home textiles.
By decision of 22nd of September 2017 OETI is the first horizontal notified laboratory in Austria to carry out emission tests on construction products in accordance with CEN/TS 16516 (Construction products - Evaluation of the release of hazardous substances - Determination of emissions to indoor air) within the framework of the European Construction Products Regulation (EU Regulation No 305/2011).
PROVEN SINCE 1846
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